Prices for synch licenses can vary wildly from the low five figures to the mid-six range, depending on the length of the campaign, the popularity of the artist and the relative exclusivity of a synch license. The Super Bowl is one of the most lucrative times of year for publishers and record labels with master recordings, as more advertisers turn to songs both well-known and emerging to enhance their creative. ![]() ![]() “The magic of his voice really nailed that lyric.” “Bruno had such a sweet voice on this song, and the way it’s presented is so genuine and heartfelt without being treacly or sappy,” Shannon says. Instead, the 30-second commercial will tell the story of a father with a particularly intuitive knack for protecting his son in key moments – whether it’s at a birthday party or a key moment in the Hyundai Genesis. ![]() Mars himself was not involved in the creative of the commercial nor will he appear in it.
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